Exhume the Xoom Soon

February 26, 2011 by · Comments Off on Exhume the Xoom Soon
Filed under: Business, Technology 

After much anticipation the Xoom is out.  Motorola Mobility’s Android based tablet that won best in show at CES.  But is it really out, you know, like the iPad, with no strings attached?  No, my fellow reader (singular).  It seems to have launched in a way that is difficult to understand.   It is arguably the most anticipated device this year and it managed to beat Apple’s iPad2 by a couple of weeks.  And what do they do?  Force users to get a contract with Verizon!  What the …?

I rushed to Costco to get mine (well not really, I went there after lunch).  They had those fake cardboard packages typical of warehouse clubs and I picked one up, went to the register and paid $780 big ones plus tax and ran to the little cage where they store these things. I was told I had to go to the Verizon counter to activate it.  “OK” I said, even though I’m convinced that WiFi is the only way these devices really make sense. So I don’t need a contract. I just don’t want to wait until the WiFi only comes out.  The guy there tells me he will open a contract for me that I could cancel after a month.  The activation had a rebate and I’ll have to pay $20 bucks for the first month of service.  Irritating, but OK, OK, I really want the device. So they proceeded to open a contract and they ask for my SSN.  “What, for 20 bucks? No way!”  to what the guy responded: “Yes, otherwise we can’t sell it to you.”  Weird.  So I said I wanted it without the contract. and he said “no can do”.  “I’d like my money back, please.”  Costco, without hesitation proceeded to a full refund.

Now what kind of a ridiculous go to market strategy is that?  When your main competitor is not only $300 cheaper than you, and one year ahead of you but has a brand so powerful that can sell millions of phones that don’t work if you grip them the wrong way!  What in you mind will possess you to tie your product to a carrier?  Subsidies? I’m sorry, $800 cannot have a subsidy.  Unless Verizon is paying for the 4G-LTE upgrade which will be not only useless but painful.  We all know how that’s going to go:  Erase everything, make sure you back it up, ship and wait a couple of weeks for your devoice to come back.  And, oh, by the way, the 4G-LTE contract that works in 3 cities in the world is $50 more a month. You know what?  Keep your upgrade and your device!  I’ll keep my money.

Jobs and every employee in Apple must be laughing so loud that you can hear them across the US.  Let’s hope Motorola Mobility will back pedal quickly and get it off contract.   Otherwise I anticipate dismal volumes for the 2 weeks Xoom is ahead of iPad2.  Such a shame for such a good looking piece of technology.  The good news is that everybody else that will have an Android Tablet in the next few months will know not to do that.  I guess I’ll have to wait until someone makes one that has no ties.

Or please, exhume the Xoom soon from Verizon’s death grip.

Enjoy.

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