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My Contribution to The Long Tail
Chris Anderson; Hyperion 2008
“Anyone who cares about media – indeed, anyone who cares about our society and where it’s going – must read this book” – Robert Glaser, CEO, RealNetworks. “Anderson’s insights … continue to influence Google’s strategic thinking in a profound way.” – Eric Schmidt, CEO, Google. These are just two of the bragging rights printed in the back of the book. In my opinion – dare I add it in the same paragraph as the prior two – his insights are, well, insightful indeed. Since I joined the blogsphere I have been trying to explain what has been the catalyst for all this seemingly nonsensical blogging and niche media producing. In an eloquent production Anderson managed to put it in very simple yet profound terms.
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