Android phone with Yahoo search

March 3, 2010 by · Comments Off on Android phone with Yahoo search
Filed under: Technology 

No, it’s not a typo.   AT&T pulled Google search out of the new Motorola Backflip apparently due to contractual agreements between the carrier and the search engine as reported by MocoNews.  I just think it’s funny that the reason Google got into the mobile world by developing Android is to take advantage of mobile search.  Yahoo, who also wants a  piece of the pie seems to have a better and cheaper mobile search strategy that does not involve a new mobile OS.

Of course, one can always change the preferred search engine on the phone once you bought it.  But it defaults to Yahoo in this case.  Android’s biggest advantage is user customization.  This is like the antitrust fights agains Microsoft for embedding Internet Explorer with the OS “abusing” its leadership to force people to use I.E.  Like people won’t download other browsers!  It is really a hassle to download Mozilla, Chrome, or Safari, right?  Who wants to do 3 clicks?  Not to mention the fact that I.E. updates require more than 3 clicks and it gets updated more often that most geek’s underwear… But let’s not go there.

The trend of Androids with Yahoo, iPhones with Bing, Symbians with Google, Blackberries with Lycos (not sure if it still exists) and all permutations and combinations of those is what’s interesting.  The most useful feature of smartphones (besides the phone) is search.  How many times have you been in a restaurant and wanted to go watch a movie?  Who calls the theater anymore? But now the Search engine, the OS and the smartphone itself are independent entities.   By that I mean that you can go to your favorite website and buy a phone, pick your OS, your service provider and your search engine.  Cool!

It is also entirely possible that carriers and device manufacturers are so pissed at Google due to the Nexus One release that they are cutting them out of the loop.  Perhaps.  But if the trend goes on, for whatever reason mobile search will be up for grabs.  And, my fellow reader (singular) our mobile search is worth money, lots of money!

So when are we going to get service subsidies (i.e. lower data plan costs) from the search engines?  Picture this:  You go to your preferred service provider’s website and choose your plan, phone, OS, and accessories.  On the next screen you pick your search engine which includes an extra incentive.  Yahoo may offer $5/month rebate, Google $50 for accessories, Bing something else.  Now, that’s driving choices.

Google:  If you want to be back in the Android (what a funny incident) subidize people’s data plans and stop making your own phone.  Well, not really, just subsidize my data plan.